ActiMirror is a Spanish-Asian start-up that specializes in the Smart Mirror concept connecting it to the internet and other smart home devices. Equipped with a high-definition touchpad screen, a microphone, integrated camera and speakers, the Smart Mirror enables users to control and monitor several devices in the bathroom and rest of the home. In addition to its connectivity with audio and video streaming devices, other advanced features include a skin analysis and the monitoring of vital signs to track user’s health metrics. To enhance its capabilities, the mirror is complemented with an open platform that connects with third-party providers, offering users a range of diverse applications. For instance, a partnership with leading beauty and personal care companies provides users with guidance to apply make-up.
The company’s CEO, Victor Ruiz, is a technology entrepreneur with a vast global background, having lived and work in Europe, North America, Asia, Africa, and the Middle East. With over 17 years of experience, he has successfully promoted the growth of technology and services for Fortune 500 companies in the US and Europe.
ActiMirror has built three mirrors according to the specifications requested by Roca while preserving the functionalities of their service. These mirrors were delivered to Roca in late February and were showcased at Roca’s booth at the international ISH fair in Frankfurt. Currently, Roca is evaluating potential clients who might be interested in testing these mirrors.
Project lead by Marc Balcells & Jordi Corral from Corporate Marketing team of Roca Group: https://rocagroup.com/memoria_roca_2022/en/moving-into-the-future/innovation