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NEWS. January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Roca Group and Roca Group Ventures will host and actively participate in the Water Summit 2026, taking place on 27–28 January 2026 at the Roca Barcelona Gallery.

As part of its commitment to advancing efficient, sustainable, and resilient water management, Roca Group will provide the venue for the summit and contribute to panel discussions and expert conversations alongside industry leaders, investors, and innovators from across the global water ecosystem.

Organised by Water Tech Accelerator with the support of ecosystem partners, the Water Summit 2026 will serve as a platform to foster dialogue, collaboration, and the scaling of breakthrough Water Tech solutions addressing one of today’s most pressing global challenges.

Through its involvement, Roca Group and Roca Group Ventures reaffirm their role as active contributors to the water innovation ecosystem and their long-term commitment to shaping the future of water.

Roca Barcelona Gallery | 27–28 January 2026

Roca Group and Roca Group Ventures will host and actively participate in the Water Summit 2026, taking place on 27–28 January 2026 at the Roca Barcelona Gallery. As part of its commitment to advancing efficient, sustainable, and resilient water management, Roca Group will provide the venue for the summit and contribute to panel discussions and […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS.

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Roca Group, through Roca Group Ventures (RGV), has collaborated with Greenly to address the challenge of measuring and reducing Scope 3 emissions at the group level, a key priority within its global sustainability strategy.

Following a structured selection process, a contract was formalised to support the calculation, measurement, and reporting of emissions. The project was executed as planned and successfully rolled out at a global level, delivering high-quality service and robust analytical outputs.

This initiative represents an important step in strengthening Roca Group’s capabilities in emissions management and data-driven sustainability decision-making.

The collaboration significantly accelerated data collection and emissions calculation, reducing timelines to 1.5–2.0 months from 5–7 months previously. Manual consolidation of 192 Excel files was replaced by direct uploads to GREENLY with automated consolidation, while AI-based quality control (OneSchema) ensured higher data reliability. The project now covers 69 Group subsidiaries, 5 more than in the previous campaign, strengthening Group-wide emissions visibility and control.

https://greenly.earth/en-gb

Roca Group, through Roca Group Ventures (RGV), has collaborated with Greenly to address the challenge of measuring and reducing Scope 3 emissions at the group level, a key priority within its global sustainability strategy. Following a structured selection process, a contract was formalised to support the calculation, measurement, and reporting of emissions. The project was […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Roca Group, supported by Roca Group Ventures, has selected Granter AI to tackle the challenge of identifying and centralizing grants and subsidies across multiple geographies.

After evaluating available solutions, Granter AI was chosen for its ability to streamline access to public funding opportunities and improve visibility across regions. A contract has been signed in Europe, with potential future expansion to Brazil and Asia.

This collaboration enhances Roca Group’s capacity to efficiently leverage public funding instruments in support of innovation, sustainability, and strategic initiatives. As a result, Roca Group gains the following benefits:

  • Single source of truth for grants across regions, consolidating public and private funding opportunities in one place.​
  • Faster identification of eligible calls through automated, criteria-based matching.​
  • Reduced time spent on applications thanks to AI-supported drafting and process automation

https://granter.ai

Roca Group, supported by Roca Group Ventures, has selected Granter AI to tackle the challenge of identifying and centralizing grants and subsidies across multiple geographies. After evaluating available solutions, Granter AI was chosen for its ability to streamline access to public funding opportunities and improve visibility across regions. A contract has been signed in Europe, […]

 

Related articles..

January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Last September, Roca Group, through Roca Group Ventures (RGV), its corporate venture capital and open innovation platform, took part in an investment panel focused on Water Tech startups at the European Water Tech Accelerator Startup Bootcamp, held on 24–25 September 2025 at the Roca London Gallery.

The panel brought together specialised investors and key stakeholders from the water ecosystem to discuss investment trends, scale-up challenges, and the role of innovation in accelerating sustainable water solutions.

Organised in collaboration with WRc Group, the Bootcamp gathered selected startups for two days of expert-led sessions on market entry, growth strategy, and long-term value creation, while fostering direct dialogue between startups, investors, and industry leaders.

Through this participation, Roca Group Ventures reinforced its commitment to supporting innovative Water Tech startups and contributing to the future of sustainable water management.

Last September, Roca Group, through Roca Group Ventures (RGV), its corporate venture capital and open innovation platform, took part in an investment panel focused on Water Tech startups at the European Water Tech Accelerator Startup Bootcamp, held on 24–25 September 2025 at the Roca London Gallery. The panel brought together specialised investors and key stakeholders […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. June 19, 2025

Roca Group Ventures participates in Tech Tour Water Tech 2025 in Copenhagen

On 12–13 June 2025, Roca Group Ventures took part in Tech Tour WaterTech 2025, held in Copenhagen, an international event bringing together startups, investors, and industry experts focused on innovation in water management and sustainability.

The event, organised by Tech Tour in collaboration with partners including CLEAN, Water Valley Denmark, Aarhus University, DHI, and the Danish Ministry of Foreign Affairs, provided an opportunity to engage with founders and investors developing cutting-edge Water Tech solutions addressing global water challenges.

During the event, Roca Group Ventures reinforced Roca Group’s long-standing commitment to responsible water use and sustainable innovation, while strengthening connections across the European water innovation ecosystem.

Participation in forums such as Tech Tour Water Tech reflects Roca Group Ventures’ ongoing role in building bridges between corporate innovation, entrepreneurship, and impact-driven technologies.

On 12–13 June 2025, Roca Group Ventures took part in Tech Tour WaterTech 2025, held in Copenhagen, an international event bringing together startups, investors, and industry experts focused on innovation in water management and sustainability. The event, organised by Tech Tour in collaboration with partners including CLEAN, Water Valley Denmark, Aarhus University, DHI, and the […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. June 13, 2025

Roca Group Ventures takes part in periodic AI strategy roundtables with other CVC

Roca Group Ventures regularly participates in closed-door roundtables and working sessions bringing together leaders from Corporate Venture Capital and innovation units to exchange insights on the role of Artificial Intelligence in large-scale corporate transformation.

As part of this ongoing engagement, Roca Group Ventures recently contributed to a breakfast session organised by Wayra at Norrsken Barcelona, alongside representatives from some of the most active corporates in the innovation ecosystem. The discussions focused on practical learnings, real adoption challenges, and shared perspectives on integrating AI strategically into corporate processes.

During the session, Roca Group Ventures shared its view on how AI should be embedded in a realistic and value-driven manner, addressing key challenges such as talent upskilling, data readiness, and scalable adoption models.

These periodic exchanges foster open dialogue, peer learning, and collaboration, reinforcing Roca Group Ventures’ commitment to responsible innovation and continuous learning within the corporate innovation ecosystem.

These insights are already informing ongoing initiatives within Roca Group,

Roca Group Ventures regularly participates in closed-door roundtables and working sessions bringing together leaders from Corporate Venture Capital and innovation units to exchange insights on the role of Artificial Intelligence in large-scale corporate transformation. As part of this ongoing engagement, Roca Group Ventures recently contributed to a breakfast session organised by Wayra at Norrsken Barcelona, […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. July 17, 2024

Roca Group Ventures invest in the watertech Boon

Boon, a WaterTech pioneer focused on remote water purifying, monitoring and dispensing innovations, has raised 5 million USD in Pre-Series A funding, in a mix of equity and debt. The round was led by Spanish Roca Group Ventures, Roca Group’s venturing fund, with participation from others. This movement marks Roca’s first-ever investment in a startup in India. Roca also acquired Parryware in India in 2008.

Boon aims to drive the fundraise to scale its AI-enabled WaterIoT™ platform. WaterIoT™ helps purifiers to monitor the quality of every single drop of water with app-based quality adjustments. Boon uses its patented technologies as predictive filter maintenance using AI to ensure high efficiency and reliability of water purification systems. Co-founded by IIT Kanpur alumnus Dr. Vibha Tripathi and PennState alumnus Advait Kumar in 2015, Boon (formerly known as Swajal) is a technology startup challenging the inertia around drinking water by providing the purest and most nutritional water for a healthy body.

Speaking about the fundraise, Advait Kumar, Founder, Boon, commented, “Water has taken a back seat and lately it has been feeling like we are passive spectators when it comes to water quality, plastic bottles or microplastics in drinking water. We are very excited to have partnered with Roca in our efforts to challenge the status quo of drinking water. Water is the most fundamental of human needs and rights, and capital deployment to enable innovation in hydration is going to be key for our future.”

Roca Group Ventures commented,“We are excited on this first investment in an Indian startup with Boon. Their advanced approach to water purification with a clear inclination towards sustainability and technological innovation is commendable. We believe in Boon’s potential to revolutionise the WaterTech industry and we are eager to support their growth and expansion.”

Boon, a WaterTech pioneer focused on remote water purifying, monitoring and dispensing innovations, has raised 5 million USD in Pre-Series A funding, in a mix of equity and debt. The round was led by Spanish Roca Group Ventures, Roca Group’s venturing fund, with participation from others. This movement marks Roca’s first-ever investment in a startup […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. May 15, 2024

Roca Group collaborates with Hydrao to develop next-generation water-efficient solutions

Roca Group, through its Competence Centers and with the support of Roca Group Ventures, has completed a collaboration with Hydrao focused on advancing water efficiency in water systems.

The project addressed the challenge of designing ultra-low-flow and high-pressure shower heads, combining user comfort with significant water savings. In May 2024, Roca Sanitario and Hydrao signed a contract for the development of two newelements for product solutions for Roca Group faucets Competence Center, marking a key milestone in the collaboration. Both solutions are planned for market launch in 2026, reinforcing Roca Group’s commitment to innovation in water efficiency and sustainable product development.

https://www.hydrao.com/en

Roca Group, through its Competence Centers and with the support of Roca Group Ventures, has completed a collaboration with Hydrao focused on advancing water efficiency in water systems. The project addressed the challenge of designing ultra-low-flow and high-pressure shower heads, combining user comfort with significant water savings. In May 2024, Roca Sanitario and Hydrao signed […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

Read

September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

Read
NEWS. March 19, 2024

RGV’s First Investors Networking Event: A Gathering of Investors, Corporate Innovators, and Startups at the Iconic Roca Gallery during Mobile World Congress/4YFN

During the renowned Mobile World Congress (MWC) and its startup-focused counterpart, 4YFN, RGV joined forces with its strategic partners Alantra and Plug and Play to host an exclusive meetup at the flagship Roca Gallery.

MWC, an annual global event in Barcelona, acts as a hub for professionals and innovators, presenting cutting-edge technological advancements. Simultaneously, 4YFN stands out as a specialized forum for startups, entrepreneurs, and investors, focusing on innovation, disruptive technologies, and the acceleration of promising ventures.

Over 120 participants attended RGV’s side event including venture capitalists, corporate innovators, and select startups. The event at the Roca Gallery provided not just a venue for networking but a dynamic space for sharing insights and fostering synergies.

Marking its inaugural occurrence, the event positions RGV as a significant player in Spain’s Corporate Venture Capital scene, setting the stage for future gatherings promoting national and international innovation. RGV’s commitment to innovation is evident as it not only invests in impactful startups but also provides strategic guidance, drawing on the expertise of the Roca Group. This establishes RGV as a notable force in the innovation ecosystem, paving the way for future collaborations.

During the renowned Mobile World Congress (MWC) and its startup-focused counterpart, 4YFN, RGV joined forces with its strategic partners Alantra and Plug and Play to host an exclusive meetup at the flagship Roca Gallery. MWC, an annual global event in Barcelona, acts as a hub for professionals and innovators, presenting cutting-edge technological advancements. Simultaneously, 4YFN […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

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Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

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NEWS. January 18, 2024

Roca Group Ventures joins Endeavor Spain as a Corporate Venture Capital partner

Roca Group Ventures, the Corporate Venture Capital and open innovation platform of Roca Group, has joined Endeavor Spainand its Investors Network as a Corporate Venture Capital partner.

Endeavor is a global network that backs high-impact entrepreneurs, supporting more than 2,900 founders across 45+ markets whose companies generated around 75–88 billion dollars in revenue and over 4 million jobs in 2024, with Endeavor Spain contributing by helping scale leading Spanish tech companies such as Cabify, Glovo, Factorial, and Wallbox into global references.

By becoming part of the Endeavor ecosystem, Roca Group Ventures strengthens its engagement with the Spanish startup community, opening new opportunities for collaboration, knowledge exchange, and long-term value creation alongside high-impact entrepreneurs and investors.

This partnership reinforces Roca Group Ventures’ commitment to supporting innovation, fostering entrepreneurial growth, and actively contributing to the development of a strong and connected startup ecosystem in Spain.

Roca Group Ventures, the Corporate Venture Capital and open innovation platform of Roca Group, has joined Endeavor Spainand its Investors Network as a Corporate Venture Capital partner. Endeavor is a global network that backs high-impact entrepreneurs, supporting more than 2,900 founders across 45+ markets whose companies generated around 75–88 billion dollars in revenue and over […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

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January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

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December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

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Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

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NEWS. October 4, 2023

RGV open innovation venture with Uktena will enhance training for after sales team through Augmented Reality (AR)

Uktena is an intelligent industrial assistant capable of seeing, recording, and teaching task execution processes through Mixed Reality. This SaaS (Software as a Service) platform has been adopted by Roca to improve training processes for its personnel, providing real-time, hands-free access to a wide range of resources, including information, data, tutorials, automated reports, and expert guidance. The Uktena assistant allows workers to be trained on the go while performing a specific task, thus optimizing the learning process, and avoiding unnecessary added costs related.

The essence of this Proof of Concept (PoC) lies in validating the viability of employing mixed reality solutions for the training of ROCA personnel, whether in a guided or autonomous manner, by utilizing smart glasses. This training encompasses all aspects related to equipment maintenance and assembly, catering to both technicians and sales representatives. Roca has opted to kickstart this initiative with a thermotactic tap, providing Uktena with the 3D schematics of the various components that constitute the tap. Subsequently, Uktena will leverage this information to create a 3D digital twin replete with usage instructions and specifications.

Uktena’s CEO, Rafael Wanderley, possesses a uniquely diverse background, with expertise spanning telecommunications, gaming, history, and archaeology, along with a track record of successful entrepreneurial and research endeavours across these areas.

Project led by:

Javier Iglesias (Roca Group Corporate After Sales Director)

Juan Manuel Molina (Roca Gorup Corporate After Sales Manager)

Uktena: https://uktena.es/

Roca Group After Sales with Uktena video: https://youtu.be/VyaUhB4aZBM?si=xaE_NkztlwV8eavo

Uktena is an intelligent industrial assistant capable of seeing, recording, and teaching task execution processes through Mixed Reality. This SaaS (Software as a Service) platform has been adopted by Roca to improve training processes for its personnel, providing real-time, hands-free access to a wide range of resources, including information, data, tutorials, automated reports, and expert […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

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January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

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NEWS. July 20, 2023

RGV open innovation delivers an additive manufacturing POC powered by Triditive and Faucets Manufacturing team

Triditive Additive Manufacturing, founded and led by serial entrepreneur Jose Camero, is an innovative automated 3D printing industrial machine that transitions from prototyping to mass production of fully functional finished products. The company’s cutting-edge patented AMCELL platform is powered by advanced software and enables users to efficiently manage, execute and track work orders either from a central control system or remotely through any device. This unique capability allows organizations to swiftly address urgent orders, minimize machine downtime, and monitor the entire production process remotely.

Jose Camero, Triditive’s founder and Chief Business Development Officer (CBDO), brings with him a wealth of experience in telecommunications and tech-consultancy. Furthermore, he possesses more than 6 years of extensive research expertise in the field of 3D printing.

In 2022, Roca faced the need to develop specific components of machinery to facilitate the automatic uploading of heavy metal pieces in one of their business lines. Leveraging Triditive’s revolutionary technology, the company was able to produce these essential components at an impressive 40% reduced cost compared to other providers. After conducting a successful pilot run with four units in October 2022, Triditive efficiently fulfilled an order of 400 units in February 2023.

Project led by:

David Sánchez (Faucets Process Engineering Manager)

Miquel Barahona (Faucets Manufacturing Director)

Triditive : https://triditive.com/es/

Roca Group Faucets Manufacturing: https://youtu.be/FTRU1Ipxcvc

Triditive Additive Manufacturing, founded and led by serial entrepreneur Jose Camero, is an innovative automated 3D printing industrial machine that transitions from prototyping to mass production of fully functional finished products. The company’s cutting-edge patented AMCELL platform is powered by advanced software and enables users to efficiently manage, execute and track work orders either from […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

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NEWS. July 6, 2023

RGV open innovation delivers Smart Mirror PoC for the bathroom, powered by Actimirror and Roca Group team

ActiMirror is a Spanish-Asian start-up that specializes in the Smart Mirror concept connecting it to the internet and other smart home devices. Equipped with a high-definition touchpad screen, a microphone, integrated camera and speakers, the Smart Mirror enables users to control and monitor several devices in the bathroom and rest of the home. In addition to its connectivity with audio and video streaming devices, other advanced features include a skin analysis and the monitoring of vital signs to track user’s health metrics. To enhance its capabilities, the mirror is complemented with an open platform that connects with third-party providers, offering users a range of diverse applications. For instance, a partnership with leading beauty and personal care companies provides users with guidance to apply make-up.

The company’s CEO, Victor Ruiz, is a technology entrepreneur with a vast global background, having lived and work in Europe, North America, Asia, Africa, and the Middle East. With over 17 years of experience, he has successfully promoted the growth of technology and services for Fortune 500 companies in the US and Europe.  

ActiMirror has built three mirrors according to the specifications requested by Roca while preserving the functionalities of their service. These mirrors were delivered to Roca in late February and were showcased at Roca’s booth at the international ISH fair in Frankfurt. Currently, Roca is evaluating potential clients who might be interested in testing these mirrors.

Project lead by Marc Balcells & Jordi Corral from Corporate Marketing team of Roca Group:  https://rocagroup.com/memoria_roca_2022/en/moving-into-the-future/innovation

ActiMirror: https://www.actimirror.com/

ActiMirror is a Spanish-Asian start-up that specializes in the Smart Mirror concept connecting it to the internet and other smart home devices. Equipped with a high-definition touchpad screen, a microphone, integrated camera and speakers, the Smart Mirror enables users to control and monitor several devices in the bathroom and rest of the home. In addition […]

 

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January 14, 2026

Roca Group to host and participate in Water Summit 2026 at Roca Barcelona Gallery | 27–28 January 2026

Read

January 14, 2026

Roca Group advances Scope 3 emissions management through collaboration with Greenly

Read

December 1, 2025

Roca Group selects Granter AI to centralize grants and subsidies management

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September 26, 2025

Roca Group Ventures took part in an investment panel at the European Water Tech Accelerator Startup Bootcamp

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NEWS. April 14, 2023

Roca Group and Plug and Play join forces to innovate in the bathroom ecosystem

Roca Group Ventures, Roca Group’s venturing fund, has reached an agreement with the innovation platform Plug and Play. This will help Roca Group discovering new technological solutions that will enable to develop new business models and products throughout the supply chain, while collaborating in the investment processes carried out by this platform.

Thanks to the Open Innovation, POCs (Proofs of Concept) will be launched between Roca Group and selected startups, an action that will be driven by the collaboration, ecosystem and methodology of Plug and Play. These collaborations are already underway thanks to Roca Group Ventures’ role as a catalyst and link between the ecosystem and the Roca Group. Its main objective is to accelerate internal and external innovation in a hybrid way, through win-win associations in all geographies and verticals of interest to Roca Group.

Headquartered in Silicon Valley and present in more than 50 countries along the five continents, Plug and Play is a company whose mission is to drive technology forward by bridging the gap between the world’s largest corporations and the most innovative and promising startups in various industries. Currently, the company has an ecosystem of more than 570 multinationals such as Mercedes-Benz, BP, CaixaBank, Vodafone, among others, that rely on its services to be at the forefront of innovation and adapt to a constantly evolving market.

In addition, the company has a venture capital arm that invests in more than 250 startups a year, making it the most active investor in the world. This has enabled Plug and Play to have 31 unicorns in its portfolio, including Dropbox, N26, PayPal and, most recently, Einride.

“We are proud to start this collaboration with Roca Group. Together, we will be able to drive innovation and digitalisation in the bathroom industry, in a context of high-value technological and sustainable challenges”, says Saeed Amidi, CEO of Plug & Play.

In Daniel Valverde’s words, head of Roca Group Ventures: “This association will enhance one of the main characteristics of Roca Group: its innovative character. The synergies generated by joining forces allow us to develop our hybrid model of innovation, combining internal and external talent, on an international scale, and for the 170 markets in which the Group operates”.

About Roca Group and Roca Group Ventures

Roca Group is a world leader in design, production and marketing of bathroom products for architecture, construction and interior design. With the principle of sustainability at the heart and root of all its activities and with the aim of bequeathing a better planet to future generations, the Roca Group implements this culture in the 170 countries in which it operates and in its 76 factories through the daily commitment of its more than 21,000 employees. The family-owned group is the market leader in Europe, Latin America and India. It also has a strong presence in Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its activity.

Roca Group Ventures is the Roca Group’s CVC & Open Innovation platform that was created in 2022 with the aim of investing in cutting-edge startups and offering solutions to new challenges in innovation and sustainability that increase productivity and improve the group’s value proposition to its customers. For more information, please visit: https://rocagroupventures.com/.

About Plug and Play

Plug and Play is the leading innovation platform connecting startups, corporations, venture capital firms, universities and government agencies. Headquartered in Silicon Valley, we are present in more than 50 locations on 5 continents. We offer business innovation programmes and help our corporate partners in all phases of their innovation journey, from training to execution. We also run startup accelerator programmes and have created an internal venture capital partnership to drive innovation across multiple sectors, through which we have invested in hundreds of successful companies, including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal and Rappi. To learn more, please visit https://www.plugandplaytechcenter.com/.

Roca Group Ventures, Roca Group’s venturing fund, has reached an agreement with the innovation platform Plug and Play. This will help Roca Group discovering new technological solutions that will enable to develop new business models and products throughout the supply chain, while collaborating in the investment processes carried out by this platform. Thanks to the […]

 

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NEWS. March 10, 2023

Roca Group Ventures leads the capital raising for proptech company Aquí Tu Reforma

All current shareholders, led by Iberdrola, have participate in the capital increase

ATR is the leading digital platform for home refurbishments in Spain with sustainability at the core of its transformations

Roca Group, world leader in design, production and marketing of bathroom products, has led, through its Roca Group Ventures fund dedicated to the investment in startups and early-stage projects, the €2.5 million capital raising for the leader in home refurbishments in Spain, Aquí Tu Reforma (ATR). With a technological and sustainable approach, this proptech, founded in 2018, bases its strategy on a franchise model that digitises businesses, with the aim of improving the end-user experience.

In words of Francisco Morán, CEO and Co-founder of Aquí tu Reforma: “this agreement with Roca Group Ventures will allow Aquí tu Reforma to become the first global renovation brand to lead the transformation of the sector through technological innovation and with a clear focus on the well-being of people in sustainable cities”.

ATR will use these new funds to strengthen its sales team and to expand its network of franchisees in Spain. It will also boost the development of its technological capabilities and expand its business internationally, although it already has a presence in Italy, Mexico and Colombia.

Aquí tu Reforma has more than 130 renovation companies operating under its brand in Spain and has agreements with large multinationals among the home, renovation materials and banking institutions. Its business is focused on the refurbishment and renovation of homes and buildings, with a consolidated model of brand licences that has a powerful digital platform, which allows the comprehensive management of the refurbishment process for its licensees: from the supply and purchase of materials, to the financing of the final customer, including the management of the works or the refurbishment business itself. In addition, the platform allows the client to be involved in the entire process.

Iberdrola, through its Perseo start-up programme, and Seaya Ventures, among other investors, have also participated in the capital raising.

In words of the head of Roca Group Ventures, Daniel Valverde: “This investment allows Roca Group to strengthen its position in the renovation market, where Roca products have always been an essential element. Thanks to technology, we will increase our knowledge of consumers and their needs when renovating their home or bathroom, always from a sustainable point of view”.

This is the first investment of the 25-million-euro fund announced by Roca Group last year. As its CEO, Albert Magrans, points out: “Roca Group Ventures seeks to generate a hybrid entrepreneurial model that combines the advantages of a large company (resources, scale, knowledge, experience, marketing) with innovation, technology, motivation, agility and talent of a start-up”.

In the upcoming months, new investments are expected from the fund, which expects to close the year with 4-5 startups in its portfolio.

Since March 2022, Roca Group has had Alantra as advisor to its Roca Group Ventures fund. Alantra, through its Venture Capital unit, supports corporations in the launch and management of their corporate funds investing in startups.

About Roca Group and Roca Group Ventures

Roca Group is a world leader in design, production and marketing of bathroom products for architecture, construction and interior design. With the principle of sustainability at the heart and root of all its activities and with the aim of bequeathing a better planet to future generations, the Roca Group implements this culture in the 170 countries in which it operates and in its 76 factories through the daily commitment of its more than 21,000 employees. The family-owned group is the market leader in Europe, Latin America and India. It also has a strong presence in Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its activity.

Roca Group Ventures is the Roca Group’s CVC & Open Innovation platform that was created in 2022 with the aim of investing in cutting-edge startups and offering solutions to new challenges in innovation and sustainability that increase productivity and improve the group’s value proposition to its customers. For more information, please visit: https://rocagroupventures.com/.

About Aquí Tu Reforma

Aquí Tu Reforma has established itself as the leading renovation and rehabilitation brand in Spain. A pioneer as the first company of reference in the sector, the brand has the largest network of refurbishment professionals in more than 50 Spanish cities and has started its internationalisation in Mexico, Italy and Colombia. Aquí tu Reforma has revolutionised the sector with a strong commitment to the digitalisation of renovations, with benefits for both the professional and the client. Its mission is to improve people’s wellbeing in sustainable cities, prioritising energy rehabilitation in the projects it undertakes. For more information, visit the website https://www.aquitureforma.com/.

Aquí Tu Reforma

Francisco Moran

francisco.moran@aquitureforma.com

CEO & CO-FOUNDER

+34 676 489 147

C/ del Cobalt, 58

08907 Hospitalet de Llobregat (Barcelona)

All current shareholders, led by Iberdrola, have participate in the capital increase ATR is the leading digital platform for home refurbishments in Spain with sustainability at the core of its transformations Roca Group, world leader in design, production and marketing of bathroom products, has led, through its Roca Group Ventures fund dedicated to the investment […]

 

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NEWS. September 15, 2022

RGV participates in the Investment Day of Angels

Roca Group Ventures has participated in the annual event that Angels Capital, the investment vehicle of Juan Roig for start-ups, organizes. In this occasion the event has got together 250 investors coming from all around Spain and Europe. The participants have had the opportunity to receive firsthand pitches from 13 top innovative start-ups and the opportunity to hold interviews with other startups of the ecosystem.

The entrepreneurs have had the opportunity to explain the advantages of their products, demonstrate solid traction and explain their expansion plans and how are they going to scale their businesses in the following years. Additionally, the entrepreneurs looking to raise funds had the opportunity to pitch tier-1 investors their businesses and capture their attention.

Marc Gasol, former NBA player and General Manager and Founder of Spanish premiere league Basketball team Basket Girona opened the session explaining his own personal and professional experience in his successful business project. RGV had the opportunity to meet several startups with potential to deliver value to Roca Group and involve business areas in the analysis of the opportunities.

Roca Group Ventures has participated in the annual event that Angels Capital, the investment vehicle of Juan Roig for start-ups, organizes. In this occasion the event has got together 250 investors coming from all around Spain and Europe. The participants have had the opportunity to receive firsthand pitches from 13 top innovative start-ups and the […]

 

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NEWS. July 21, 2022

Launch of Open Innovation Challenges with Lanzadera

After having defined in many work sessions with more that 11 Roca Group business units of different functional areas more than 75 challenges, those were prioritized and consolidated by Roca C-Level executives to 9 ambitious challenges that were announced and communicated through social media. The one year collaboration between Roca Group ventures and Lanzadera is now starting to deliver the first POC proposals and imminent projects launch, that will deliver win – win outcome between Roca Group and the start-ups engaged and selected in such amazing journey.

Stay tuned for next releases on that subject!

After having defined in many work sessions with more that 11 Roca Group business units of different functional areas more than 75 challenges, those were prioritized and consolidated by Roca C-Level executives to 9 ambitious challenges that were announced and communicated through social media. The one year collaboration between Roca Group ventures and Lanzadera is […]

 

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NEWS. June 12, 2022

A June full of events…a review on our mission to VivaTech!

From 15-18th June was held in Paris Viva Technology, an international trade fair dedicated to technological innovation and startups.

A delegation of 7 Catalan companies visited the fair to discover the innovation ecosystem of the Paris region and to foster links between Catalan and French actors and Roca Group was one of them.

During our visit, we exchanged with the Open-innovation Managers of TotalEnergies, EDF, Orange, L’Oréal, RATP Dev, Dassault Systèmes and Software République. We also visited STATION F, the world’s largest start-up campus, and RaiseLab, a hybrid space designed to foster innovation and collaboration between start-ups and large corporations.

The mission was organised by ACCIÓ and the Paris office of Catalonia Trade & Investment.

From 15-18th June was held in Paris Viva Technology, an international trade fair dedicated to technological innovation and startups. A delegation of 7 Catalan companies visited the fair to discover the innovation ecosystem of the Paris region and to foster links between Catalan and French actors and Roca Group was one of them. During our […]

 

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NEWS. June 8, 2022

Our first attendance to South Summit

From June 8th to 10th our team was at South Summit to discover start-ups that may work with Roca and bring innovative ideas that enrich our services and/or processes.

Specifically, our colleagues Daniel Valverde and Enrique Dupuy de Lome were on the jury on June 8th in the start-up pitch sessions that will take place in the Next Big Thing stage in the Energy Transition & Sustainability and Industry 4.0 tracks respectively.

On Thursday June 9th, Frank Gómez, from the Digital Transformation team took the floor as speaker in the panel “Cognitive Cities: Beyond Smart” in the Playground Stage. The panel where Frank contributed talked about the power of data and its impact on cities, mobility, and homes and how the citizen is affected and what is the value it brings.  Mercè Tell was on the same day part of the jury of the Final Challenges – City XXI within the 15th edition of the EmprendeXXI Awards of Caixa DayOne.

You may check Franks’ contribution to the panel in this link: https://www.youtube.com/watch?v=fEzerl0KYVs&list=PLUb1bJ-vHsxC3IWFN4kXvSdPMhPCW5wt0&index=8&t=19s

From June 8th to 10th our team was at South Summit to discover start-ups that may work with Roca and bring innovative ideas that enrich our services and/or processes. Specifically, our colleagues Daniel Valverde and Enrique Dupuy de Lome were on the jury on June 8th in the start-up pitch sessions that will take place […]

 

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NEWS. May 26, 2022

An expedition of Roca C-Levels visits Lanzadera’s facilities in Valencia for a challenge-shaking session

Representatives from our business units met at Lanzadera’s Valencia facilities for a working session to review the challenges for this year and, most difficult of all, to prioritize them.

Among our internal champions, and in a demonstration of our group’s commitment to innovation and entrepreneurship, we had the presence of managers from the areas of Innovation, Furniture Competence Center, Digital Transformation, Talent, Corporate Operations and New Business, Commercial and Sales and our Ventures team.

The mission of the day was that everyone could know Lanzadera and its innovative initiative and way of working with start-ups and offer them pitch sessions with start-ups that may have an angle of collaboration with Roca.

The excitement and desire to work with start-ups was remarkable throughout the day and after a difficult vote the main challenges to be worked with Lanzadera this year were agreed. We hope very soon to be able to give you news of the implementation of collaboration agreements or the launching of pilots with companies in the Lanzadera environment since we are sure of the value of many of them.

Stay tuned!

Representatives from our business units met at Lanzadera’s Valencia facilities for a working session to review the challenges for this year and, most difficult of all, to prioritize them. Among our internal champions, and in a demonstration of our group’s commitment to innovation and entrepreneurship, we had the presence of managers from the areas of […]

 

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